Wapatoome » Blog http://www.wapatoome.com Marketing Made Simple Tue, 07 Jun 2011 22:25:39 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.1 2011 Wapatoo Resolution http://www.wapatoome.com/2010/12/30/2011-wapatoo-resolution/ http://www.wapatoome.com/2010/12/30/2011-wapatoo-resolution/#comments Thu, 30 Dec 2010 21:46:31 +0000 http://thewapatoos.wordpress.com/?p=241

“Half the world is composed of people who have something to say and can’t, and the other half who have nothing to say and keep on saying it.” Robert Frost

The start of a new year and most everyone talks about committing to making changes and having new goals for a better tomorrow. How many people actually follow through and accomplish their goals? How many actually remember their goals?

Robert Frost’s quote above unexpectedly created the goal for Wapatoome this year. The goal is very simple, share stories, thoughts and opinions that are real, genuine, fresh and true to the Wapatoome family.

  • No topic is taboo
  • Random thoughts are encouraged
  • Unpopular & unconventional opinions appreciated
  • 2011, if you are going to talk, talk openly and honestly. Don’t fill up empty space with nonsense, fill up space with substance!

    Happy New Year!


    http://www.wapatoome.com/2010/12/30/2011-wapatoo-resolution/feed/ 0
    The Social Network http://www.wapatoome.com/2010/10/27/the-social-network/ http://www.wapatoome.com/2010/10/27/the-social-network/#comments Wed, 27 Oct 2010 20:15:26 +0000 http://thewapatoos.wordpress.com/?p=205 I really cannot wait to see this movie! I have watched several of the billion YouTube videos and interviews about the movie and now I must gather my friends together who have been talking about going together and just get our butts in seats and watch it.
    My collective group of friends rely heavily on Facebook to stay connected, share and torture each other all in good fun. For most of us, we don’t always have the time to visit in person or gab on the phone, so Facebook gives us the access to immediately communicate at anytime, anywhere.

    When I meet someone who does not have Facebook I am very suspicious of them. Why? Are they lying and really don’t want to become Facebook friends with me? They don’t have a computer or know how to use a computer? They feel it is an huge invasion of privacy, yeah, like they are sooooo important! Or worse, they are not comfortable or interested in embracing technology and getting involved. No matter the reason, I find I start taking a few steps back.
    Facebook is not perfect and people can have their complaints or concerns about information being shared but the bigger picture and purpose of what Facebook is all about…..and I quote, “To get the attention of clubs, because they are exclusive and fun and can lead to a better life.” LOL, that line cracks me up! I ran far from the sorority drama after witnessing my college roommate enslave herself to the pressures of getting accepted and approved and popular. I had the better end of the deal, make friends with the frat boys and have a sorority roomie and get invited to any party. No pressures and no contest!


    See the movie and take a few friends and family members. After all, it really isn’t about Facebook, it’s about life!

    http://www.wapatoome.com/2010/10/27/the-social-network/feed/ 0
    Six Do's and Don'ts for Online Marketers http://www.wapatoome.com/2010/10/04/six-dos-and-donts-for-online-marketers/ http://www.wapatoome.com/2010/10/04/six-dos-and-donts-for-online-marketers/#comments Mon, 04 Oct 2010 21:23:03 +0000 http://thewapatoos.wordpress.com/?p=199 There are so many Do’s and Don’ts and the list could go on and on but these are what I feel are the most important to be conscious of when you are first starting out using social media for your online marketing efforts.

    1. Do be prepared to put time and effort into your online marketing activities daily.
    Keyword here is DAILY. If your a small business pla a minimum of 15 hours a week to support or have other resources to assist your online marketing efforts, if you can’t, you are not ready.

    2. Do provide solutions to problems and address complaints openly online.
    This is where you add significant value, especially when addressing complaints. First off, who doesn’t love drama or complaining? (I wish it weren’t so but then our reality stars wouldn’t be famous today) Don’t hide behind it, embrace it and realize that bad publicity can be good. If it is a mistake made on your behalf or you were wrong, own up to it. You will gain respect, appreciation and loyalty.

    3. Do end each post with specific ‘Call To Action’.
    Encourage readers to participate and engage with you otherwise they won’t. But remember to check for comments regularly and reply to expand the conversation and participation.

    4. Do participate in other blogs and share in the conversations to gain exposure for new customers.
    If you move to a new area you cannot expect to make new friends without stepping out and approaching others. This is why it is up to you to go find the communities and conversations and join in.

    5. Don’t make it about you. It is not about YOU, it is about everyone else!
    Do you have a friend that loves to talk about themself all the time, in any situation and with anyone? Annoying and frustrating right? Do you stop listening or give up trying to participate and share? Exactly what you don’t want to do online!

    6. Do be creative with your headlines.
    The more dramatic, direct or sensational the more it will be noticed. The best copywrighters read existing headlines to help get the creative juices flowing. Most of the time you can modify an existing one to fit your product or service. One I just saw today, “Why Most Conference Presentations Suck” How fantastic is that?

    It all takes time, trust me, I am still working on #1, setting the time aside with proper planning to effectively support and participate. Don’t beat yourself up initially, you first have to crawl before you run.

    Do you have a blog or are you participating in specific blogs? I would love to know and check you out!

    http://www.wapatoome.com/2010/10/04/six-dos-and-donts-for-online-marketers/feed/ 0
    Google, Big Giant Gorilla http://www.wapatoome.com/2010/09/29/google-big-giant-gorilla/ http://www.wapatoome.com/2010/09/29/google-big-giant-gorilla/#comments Wed, 29 Sep 2010 19:36:44 +0000 http://thewapatoos.wordpress.com/?p=192 The gorilla is the largest living primate, awesome in size and stature and possibly the most coveted and popular zoo exhibit appreciated around the world. I would have to say that Google is the Big Giant Gorilla of our time.

    I don’t do anything without Google.

  • I need to find a business, I google it.
  • I want the answer to a Jeapordy question that I don’t know, I google it.
  • I want to find the shoes Gwen Stefani wore at the red carpet, I google it.
  • I have become so dependent on Google for my everyday needs. What next? The Gorilla just keeps getting BIGGER!!

    In todays post from Chris Lang

    Google has created a social networking platform where all its online services will be merged. Google has tied it all together with the new social sharing platform, Google Buzz. G-buzz as we are calling it is creating the most powerful and user-rich experience imaginable.

    Google, the giant, is now the largest social networking platform imaginable! It’s so big that Facebook and Twitter are peeing in their pants like little boys trying to duplicate it. And they can’t, because Google has been developing this quietly, behind the scenes for 10 years.

    To read the full post click here.

    Chris also offers up his predictions that if you have time, it is worth taking a listen so you are in the know of what tomorrow will be. Watch the video .

    Do you agree with Chris’s predictions?

    http://www.wapatoome.com/2010/09/29/google-big-giant-gorilla/feed/ 0
    Cooking and Sailing for better Business? Who knew?! http://www.wapatoome.com/2010/08/31/cooking-and-sailing/ http://www.wapatoome.com/2010/08/31/cooking-and-sailing/#comments Tue, 31 Aug 2010 22:33:46 +0000 http://thewapatoos.wordpress.com/?p=170 Maintaining a healthy balance in all areas of your life can ensure a full and complete happy life. There are times that one area of your life can monopolize but hopefully it is temporary and you are able to recognize that it can become detrimental to your overall well being if it is not monitored.

    When I first started Wapatoome, I was in full gear, spending every waking moment networking, learning, reading and writing to grow my business. After a few months of long hours, 7 days a week, my overall well being was negatively compromised. Time to re-evaluate and make changes to balance my life. I asked myself what is it that I love, what makes me happy?

    Go Sailing!

    I love to socialize and spend time with my friends and I had been neglecting time with them and I have always been very positive but found that I was missing them and missing that interaction that I was becoming more agitated and my positive attitude was not longer as strong. Every Thursday, my friends go on beer can races in the harbor. It is not only a great social time for us but my interests to learn more about sailing, the excitement of racing and learning this sport re-energizes me and lifts my spirits. It was my commitment that no matter what, Thursday nights I sail and nothing comes before that. If I sail, I am better at my job. Who knew?

    Cooking is Art!

    A good friend of mine from back home, Rob always said that cooking is art, it doesn’t have rules, only guidelines and suggestions and that each time it can become a new creation. Which also meant that baking is science and if you screw up….well let’s just say your cake becomes a brick and no one can enjoy that! No, I did not bake that pie, it was just so big I had to show everyone!

    For several years, friends would get together for dinner night. Every week a theme is determined and everyone that can come participates in the cooking festivities to create and enjoy great food. Again I was not going as much and therefore missing out on what gave me the positive energy and enjoyment to be successful in other areas of my life. I began to cook more dishes at home, experimenting with healthier options, no dairy, gluten free options, spices and paring up foods you would never consider putting together. It did not take long for me to find that cooking for me allows my brain to take a break and is almost meditative. I focus on the food and the love of experimentation with the anticipation of sharing it with friends and seeing the smiles on their faces. I have become pretty good at this craft. Pulled Pork Jack Daniels, Coconut Ginger n Garlic Chicken with Jasmine rice, Mango Salmon and ceviche are some of my best party pleasers. If I cook, I am better at my job. Who knew?

    Nurture your dreams and your passions to be the best you can be in all areas of your life. What do you do to give back to yourself, to be kind to yourself?

    http://www.wapatoome.com/2010/08/31/cooking-and-sailing/feed/ 0
    Beautiful Social Media "Infographics" http://www.wapatoome.com/2010/07/02/beautiful-social-media-infographics/ http://www.wapatoome.com/2010/07/02/beautiful-social-media-infographics/#comments Fri, 02 Jul 2010 17:05:40 +0000 http://thewapatoos.wordpress.com/?p=158 “Infographics” help communicate information in a creative visual way that is generally an understandable and engaging format.
    With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.

    Mashable features 10 infographics that prove as beautiful as they are interesting, here are the highlights:


    Print this baby out and tack it on your cube wall, its a great overview for newbies and pros alike

    This infographic describes and ranks 10 popular social media channels by customer communication, brand exposure, traffic generation and SEO impact, which enables us to get a good grasp of how each tool helps users achieve business goals.

    It acts as a roadmap of the social web and demonstrates which social channel will give the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO.


    Just when you thought you were getting your head around social media on the computer, mobile comes around and starts knocking everything out of the ballpark.

    Check it out — 62% of people browse social sites on their mobile phone! My new blackberry came with Twitter and Facebook built in, so it took me two seconds to log on and I stay logged on, so its kinda hard not to take a peek when I am sitting bored at say…meetings 😉


    This is a closer look into the adoption of social media platforms by global Fortune 100 companies as they look to leverage these networks to reach and communicate with their target audiences.

    While Facebook may still be the biggest social networking site, when it comes to business, Twitter seems to be the favorite among the Fortune 100 companies, with 65% owning a corporate Twitter account.

    Which infographics do you think best showcase the intricacies of social media? Check out more here.

    http://www.wapatoome.com/2010/07/02/beautiful-social-media-infographics/feed/ 0
    Social Media Day http://www.wapatoome.com/2010/06/30/social-media-day/ http://www.wapatoome.com/2010/06/30/social-media-day/#comments Wed, 30 Jun 2010 12:39:16 +0000 http://thewapatoos.wordpress.com/?p=154 June 30, 2010 marks the start of a new generation in media – Social Media Day.

    A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another.

    It’s a day to celebrate the changes in media that have empowered us to stay connected to information in real time, the tools that have enabled us to communicate from miles apart, and the platforms that have given a voice to the voiceless and victims of protest injustice. It’s a revolution worth celebrating. Today, we celebrate Social Media Day and we hope you’ll join us.

    This idea was born by social media news leader Mashable, and while its PR-ish, the idea is interesting. So how do you participate? By being social, of course.

    You can do this online by tracking the social updates in various ways as listed below, or you can make some connections offline by attending an event near you. There are more than 600+ meetups in 93 countries today with thousands of attendees. As far as we know, there is no official holiday dedicated to social media. We think it deserves a day of it’s own, and what better way to celebrate than to connect with your local social media community?

    There are lot’s creative events planned from panels, to charity fundraisers and even sporting tournaments. Below is a message from our very own Pete Cashmore explaining the idea, reasons for and goals behind Social Media Day:

    A Message From Mashable’s Founder and CEO Pete Cashmore

    So what’s next? Mashable hopes this will be a launching point for you to build a lasting relationship with your social media community by continuing to host Monthly Mashable Meetups using our Meetup Everywhere page, or more frequently if you think it works better for your community.

    Perhaps today’s local meetup was a place for you to network, but now you can take it one step further by organizing panels, demos and more €” or maybe you can just keep it simple with monthly social networking meetups. The point is, let’s keep this social community connected, online and off. And next year, watch for the second annual Social Media Day, as we hope to continue to build on this celebration. Stay tuned and stay social!

    How To Participate in Social Media Day

    • Meetup Everywhere Mashable: Sign up to attend an event on the Meetup Everywhere Mashable.
    • Watch the live streams worldwide: We’ll be updating throughout the day.
    • Tweet: Use the #smday hashtag on Twitter (Twitter). With so many participating, we should be a trending topic on Twitter on June 30. Also, we’ll soon be announcing a prize for those that tweet or post to Facebook (Facebook).
    • Add the Social Media Day Twitter theme from TweetyGotBack to your account in support of the day.
    • Follow @mashSMday: Follow @mashSMday on Twitter for updates and developments on the celebration.
    • Comment via Facebook: Go to Smday.com and leave a comment either promoting your meetup or tell us what you’re doing for your event.
    • Upload to Flickr (Flickr): Upload photos to Flickr and tag them with #smday.
    http://www.wapatoome.com/2010/06/30/social-media-day/feed/ 0
    Go Dawn go! http://www.wapatoome.com/2010/06/22/go-dawn-go/ http://www.wapatoome.com/2010/06/22/go-dawn-go/#comments Tue, 22 Jun 2010 18:44:43 +0000 http://thewapatoos.wordpress.com/?p=148 This story is a perfect example of a company jumping on a PR opportunity, and taking it viral through the social web.

    Dawn is the de-BPing detergent of choice for saving wildlife. According to vet Heather Nevile, Dawn definitely works the best. It very effectively removes grease but does not cause harm to the skin of the birds. And Alice Berkner, founder of the International Bird Rescue Research Center said, I hate to sound like an advertisement, but I won’t allow any substitutes for Dawn, as reported by one of my fave web guru’s Guy Kawasaki.

    Check out the Go Dawn! Facebook page about saving wildlife.

    Beautiful work.

    http://www.wapatoome.com/2010/06/22/go-dawn-go/feed/ 0
    Social Media Listening http://www.wapatoome.com/2010/06/18/social-media-listening/ http://www.wapatoome.com/2010/06/18/social-media-listening/#comments Fri, 18 Jun 2010 23:42:38 +0000 http://thewapatoos.wordpress.com/?p=138

    Image source: bluejayway67 flickr

    When a company first starts using social media, it’s like watching someone’s dad play with his first video camera. They seem to share everything in an attempt to engage just to show some results. That’s not a judgment, mind you. Everyone has to start somewhere and it’s just counterproductive to be mean about it.

    That’s according to Michelle Greer a Senior Manager of Corporate Communications at Rackspace, writing in a guest post for Building 43. I found her post interesting because she made the differentiation between “engaging” and “listening.”

    Those of you new to social media have likely heard the word “engagement” too many times to count, we use it because it is a powerful term bringing to mind a sincere effort to communicate. But it’s easy to forget the other part of engagement; listening, perhaps the most important part of any social relationship in life.

    The most powerful thing you can use social media for is listening. Engaging your audience without fully understanding who they are and how they relate to you is not engaging at all – it is as irritating as the ad that won’t stop blinking on the blog you are reading.

    Key word there: IRRITATING

    Think of a social media network as your living room. Imagine everyone all cozied up there, talking about personal, perhaps private thoughts; when all of a sudden some stranger comes BARGING in the room. What happens? Complete and total chaos followed immediately by fear, then anger. Who the hell does this person think he/she is anyway?

    That’s you – Mr. Newbie Social Marketer. Full of enthusiasm and spirit, unknowingly intruding on personal space in a major way. Not good for the brand image.

    It is easier than you think to make people to want and need your product. Use tools like Tweetdeck, Google Alerts, RSS, Radian6, Community Insights, NetBase or ScoutLabs and listen. Track terms in your industry, follow the players who are thought leaders in your space. Understand the current issues occurring in your industry. Create a product that goes above and beyond to solve these issues while not creating lots of other issues. Then show people your product. You can use an ad, a social media guru, whatever. The medium isn’t nearly as important as the message, which is We are solving these issues you have.

    So the message here is – get a strategy. Get the right tools, don’t just go sauntering in where you don’t belong. Or as Greer puts it;

    Listening and then acting upon what people need is far more powerful than any engaging you can ever do. Remember that.

    http://www.wapatoome.com/2010/06/18/social-media-listening/feed/ 0
    Social Media Overload http://www.wapatoome.com/2010/06/14/social-media-overload/ http://www.wapatoome.com/2010/06/14/social-media-overload/#comments Mon, 14 Jun 2010 02:08:53 +0000 http://thewapatoos.wordpress.com/?p=130 It was a beautiful Saturday night at the ballpark, my boy Sid next to me all smiles. We were having a “mom and Sid day,” what more do you want out of life? Seated directly in front of me was a dad, with a son about the same age as Sid, I’d guess around 7. The guy did not put down his crackberry the E-N-T-I-R-E game.

    Every 5 seconds he was checking it, ignoring his son, hell-bent on reading some crap on various blogs and social sites. This was heartbreaking to me, but how many times have you witnessed the exact same thing; or perhaps you are that parent?

    James Ramsey’s article in the NY Times On The Media: Overdosing on social networking” focuses on our obsession on social media and it tells the story of so many of us today.

    Time for a quiz:

    1) Do you sleep with your iPhone/BlackBerry on your night table?

    2) Do you check your Facebook updates in the bathroom?

    3) When you get a new Twitter follower, do you feel all numb and tingle inside?

    If you answered YE S to any of the above, step back, step away from the smartphone, and get a grip on reality! But don’t feel too bad, you are hardly alone;

    Julie Hahn, a 31-year-old from Boise, Idaho, echoed many others when she said it was not one technology but the conglomeration of “Twitter, Facebook, blogs, text messaging [and] constant access to e-mail” that began to overwhelm her. She said she needs to keep up with social media for her PR work, but “I have cut back. A lot. My focus now is on doing one thing at a time.”

    Doing one thing at a time. Remember those days?

    Incessant multi-tasking is no doubt a bad habit that has been spurred by social media (I actually find myself bragging about how many things I can juggle at given moment, like it’s some kind of rare talent or something). But when I really think about it, working in this mode of operation doesn’t make me happy. It makes me tense, nervous, like I am always running late or something. But yet, I continue, like some kind of junkie.

    Hmmm. So what to do. Pack it up and quit?

    Unrealistic, and really not a wise move, since social media is here to stay, and from a business perspective the value of a home-grown community is worth its weight in gold.

    “We continue to fumble around for the right balance, says Ramsey, “but most aren’t quitting because of the annoyances. They’re regrouping and redeploying.”

    I’d agree with that, it’s all about balance.

    And, I’d say its a great word of advice, given at a time when most of us are spending more time with our virtual friends, than our real live ones.


    http://www.wapatoome.com/2010/06/14/social-media-overload/feed/ 0